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Your not-for-profit consumer champion, we can help you shop smarter - and your subscription can help our charity to fight for what's right for consumers.

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Sustainability first

Our Eco Buy recommendations make it quicker and easier for you to buy better for the planet.

Product reviews you can trust

All our test results, reviews and recommendations are our own and 100% genuine. As well as the usual TVs and washing machines, we review things like diets, apps, investments, sun creams, broadband providers and craft beer so you can buy better more often.

Ask Which? for buying advice

Make the right decision quicker – chat online with us for personalised 1:1 buying advice on any product we’ve tested.

We’re not for profit

Every member subscription helps fund our charity’s campaigns to make life simpler, fairer and safer for everyone.

Which? magazine

Your classic monthly read for expertly researched consumer advice, investigations, articles, news, views and more.

Choose faster by app

Choose faster by app

A breeze to use, the Which? app puts all our product test results, reviews and recommendations in the palm of your hand.

Common questions

You have an initial 14-day period in which to cancel your membership and get a refund. For a Digital membership the period ends 14 days after the day you took out the membership. For a Full Access or a Magazine membership the period ends 14 days after the day you received your first print magazine.

Once the initial 14 day cancellation period has ended, you can tell us you want to cancel your membership at any time, your cancellation will take effect at the end of the month/year you’ve paid for and we’ll take no more payments.

Call 02921 682114 02921 682114 or email or write to our customer service centre in Cardiff with your name and membership number.

You have an initial 14-day period in which to cancel your membership and get a refund. For a Digital membership the period ends 14 days after the day you took out the membership. For a Full Access or a Magazine membership the period ends 14 days after the day you received your first print magazine. Cancel within the initial 14-day period and you’ll be entitled to a full refund of your membership payment. See terms & conditions

Here are our Which? membership terms & conditions in full

Here are the various ways you can contact us about membership

If you have any further questions please contact Which? Customer support. We’ll get back to you between 8:30am-6pm weekdays and 9am-1pm Saturdays.

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